August 12, 2022

Modern Japanese restaurant ‘SOMA Sushi Bar’ opens in Riyadh

RIYADH – A Japanese restaurant, “SOMA Sushi Bar”, an exciting new contemporary eatery offering a range of authentic cuisine from the East Asian island country, announced its launch in the Saudi capital on Tuesday evening. Japanese Ambassador Iwai Fumio officially opened the restaurant, designed with the exact needs of the cosmopolitan Saudi market in mind to bring a unique, world-class addition to the Kingdom’s ever-evolving culinary scene.

As the first brand to be both developed and owned by Dr. Syed N. Masood, an Indian entrepreneur, SOMA Sushi Bar is expected to quickly establish itself as a leader in style-driven hospitality. lifestyle, with additional locations across the Kingdom planned for 2022. “SOMA Sushi Bar is a new addition to the many Japanese restaurants operating in Saudi Arabia,” Ambassador Fumio said, while expressing his joy at the occasion. of the opening of the new restaurant.

The envoy said the opening of SOMA Sushi Bar shows that “more and more Saudis are enjoying authentic Japanese cuisine.” He noted that Japan-Saudi relations are deeply rooted and are gradually developing in different sectors. “We are seeing new developments on the bilateral front,” added Ambassador Fumio, who expressed his joy after tasting authentic Japanese cuisine at SOMA. The ambassador also donned a Saudi thobe, ghutra and igal over a cap, were presented to him by the hosts of SOMA. On the sidelines of the event, the diplomat also cut the cake on the occasion of the opening of the restaurant. The scintillating ceremony brought together top-notch guests including Abdulaziz Al-Mohaideeb and Majida Amir.

Speaking on the occasion, Dr. Masood, also General Manager of SOMA Sushi Bar, said that “SOMA seeks to offer diners a spectacular culinary journey that reflects the abundant harmony of nature, a profusion of lush flavors and a range of authentic Japanese cuisine.” Dr Masood said the restaurant, located on Uthman Ibn Affan Street in Riyadh’s King Abdullah district, features a chic and striking dining style with an ever-smiling team of chefs and waiters.

He said SOMA will expand to other parts of the Kingdom, with a few new concepts lined up during 2022. “Our expansion plan, however, will depend on the success of SOMA Sushi Bar,” Dr Masood added, whose business interests range from schools and educational institutions to printing, newspapers and hospitality. Referring to the decor and ambience of the restaurant, he said that its design “fits perfectly into its luxurious surroundings. SOMA has beautiful and unique spaces, including a modern and elegant main dining room, perfect for any occasion, punctuated with Japanese artwork and symbols”.

“SOMA brings to Riyadh its new concept and unique style of contemporary Japanese cuisine,” said Dr. Masood. Dr. Masood said SOMA only uses top quality fish and seafood. “Our restaurant team has developed a distinctive style transforming high-quality products into modern, balanced and tasty Japanese cuisine,” the general manager said while emphasizing harmony between guests, the environment and the food. Sushi Nigiri and Teppanyaki are the core of its menu, besides Sashimi, Hand Roll, Spicy Shrimp Tempura Roll, Cray Spicy Tuna Roll and Special Platter.