TOURISM Secretary Bernadette Romulo-Puyat presented the Philippine National Policy for Sustainable Tourism Development and Response to the Challenges of the Covid-19 Pandemic ahead of the Japanese Travel Market at the Opening of the 2nd Online Travel Mart of the Japanese Travel Association. Association of Agents (JATA).
The tourism chief led the country’s presentation on October 27 and was one of the panelists for the International Tourism Forum (ITF), which also included luminaries from the Japanese travel industry such as Milton Morinaga, chairman of the board. Directors of the Guam Tourism Bureau; and Eijiro Yamakita, President and CEO of the Japan Travel Bureau.
The panelists also highlighted their respective policies on the theme of the Osaka event “How to Create a Better Tourism Value Chain” and the environment for consumers as well as for travel businesses.
Puyat shared DoT’s tourism programs, namely the tourism response and revival plan and the reformulated national tourism development plan for 2020 to 2022.
The panelists praised the DoT’s efforts to prioritize the vaccination of frontline tourists. “We need to take a balanced approach, taking into account economic viability, job creation and environmental sustainability,” Puyat said.
Puyat added that the pandemic has given the tourism industry an opportunity to recalibrate itself to become more responsible, responsible, inclusive and sustainable. She also touted the Filipino service mark, saying, “We are a nation committed to welcoming our customers with a smile and offering our best products and services.” Puyat also called on JATA leaders to seek cooperation and active participation in DoT Team Japan projects. She also provided an update to the virtual audience on Boracay’s rehabilitation programs. JATA awarded Puyat the Excellent Partner Award for the role of the DoT in the rehabilitation of the island on the occasion of JATA Tourism Expo Japan 2019.
The 2nd JATA Online Travel Mart runs from October 17 to November 30, 2021.