September 29, 2021
Japan’s most popular domestic burger chain, MOS Burger, is now offering a new take on its plant-based Green Burger. The burger was first launched in March of last year to meet changing consumer demands.
According to Hiroto Yamazaki of the Tokyo Japan Inc factory, the new version of the burger will be available from September 22, 2021 at all Mos Burger restaurants nationwide. It includes a soy and mushroom based patty with a teriyaki sauce and the chain’s herbal green mayo. The bun is colored green using spinach and contains soy cream for added moisture.
The launch is part of MOS Burger’s drive to achieve two sustainability goals: good health and well-being, and responsible consumption and production. He describes the hamburger as “eco-friendly and body-friendly”.
Veganism in Japan
As veganism becomes more and more popular in Japan, companies and herbal products are starting to take off. Next Meats recently developed vegan pork, tuna and milk in the country, while vegan silk company Spiber has raised $ 312 million and is considering an IPO. In August, the 1000 Vegan Project achieved its goal of serving vegan meals in 1000 canteens across Japan.
“Due to the influence of the media, I think awareness of veganism has increased in Japan, but it is limited to certain cities, and it is still lagging behind nationally,” said project leader Hitoshi. Sugiura to vegconomist in an interview last year. “We hope this initiative will lead to an increase in vegan awareness across the country. “