January 14, 2022

Japanese hotel Okura to open first luxury store in the Philippines in 2018

Japanese hotel Okura Co. will open its first luxury hotel in the Philippines next year as part of overseas expansion efforts, capitalizing on the growing number of travelers to the Southeast Asian country. .

The company has contracted with Travelers International Hotel Group Inc., the operator of an integrated resort near Manila’s Ninoy Aquino International Airport, to manage the new hotel under the upscale Japanese brand.

The 11-story Okura Manila Hotel, slated for completion in fall 2018, will be held inside the Resorts World Manila Casino complex. It will have 191 rooms, with a standard size of around 60 square meters, the Okura Hotel said.

The Tokyo-based company also entered into a similar contract with Resorts World Bayshore City Inc., a subsidiary of the resort owner, to open another Okura-branded hotel in 2020.

The 13-story, 380-room hotel will be part of Bayshore City Resorts World, an integrated resort located on the Manila Bay coast in Paranaque, Metro Manila.

With the region’s fastest growing economy, the Philippines has seen the number of foreign visitors increase by an average of 10% per year in recent years to reach around 5.9 million in 2016, according to the Okura Hotel. The local government has set a target of 12 million inbound tourists by 2022.

The chain is betting on expanding business abroad – particularly in Asia – as a growth strategy, seeking to operate 100 hotels by 2020, up from 72 currently, including 25 overseas.

As part of the group’s expansion plan, eight hotels are expected to open by 2020, including in Yangon in Myanmar, Phnom Penh in Cambodia and Ho Chi Minh City and Hai Phong in Vietnam, the company said.

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