November 28, 2021

Haevichi opens luxury Japanese restaurant in central Seoul




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Haevichi opens luxury Japanese restaurant in central Seoul

Haevichi Hotels & Resorts opened the luxury Japanese restaurant Sushi Mer in central Seoul on July 2.  Courtesy of Haevichi Hotels & Resorts
Haevichi Hotels & Resorts opened the luxury Japanese restaurant Sushi Mer in central Seoul on July 2. Courtesy of Haevichi Hotels & Resorts


By Jun Ji-hye

Haevichi Hotels & Resorts recently opened Sushi Mer, a new upscale Japanese dining destination, in central Seoul.

Sushi Mer, which opened on July 2, serves sushi, made from high quality ingredients and with an emphasis on showcasing its natural flavor and texture. Omakase courses made from premium handpicked ingredients are freshly delivered every day.

Mer, the French word for sea, refers to Jeju Island where a Haevichi brand property was first created, and to the sea itself, an unlimited source of fresh ingredients.

“I believe that rice, the basis of sushi, is the most important of all,” said executive chef Lee Dong-su. “We’ve spent a lot of time researching how to make the best rice to combine with fish. We focused on creating a harmonious balance of vinegar, fish and soy sauce, with no one ingredient more important than the others. ”

Sushi Mer also offers carefully selected selections of champagnes and sakes, offering pairings with sushi at attractive prices.

The drink menu, compiled by the Haevichi sommeliers, includes some 80 different drinks ranging from rare premium champagnes and sakes to Japanese wines and soybeans.

Plus, Sushi Mer’s high ceilings evoke the feel of a seabed, so visitors can get away from the hustle and bustle of the city outside.

The interior of the restaurant, like the sushi it serves, is characterized by the use of natural materials.

The wall of the main sushi counter displays artwork by ceramic artist Mun Pyeong that reveals minimalist lines through a repeated accumulation of earthen walls, while the nine-meter-long sushi counter consists of a single slab of natural hinoki cypress wood imported from Japan.

The walls of the restaurant are also lined with hinoki, infusing the restaurant with a subtle woody scent.

Sushi Mer is open Monday to Saturday from 12 p.m. to 3 p.m. for lunch and from 6 p.m. to 10 p.m. for dinner.

The restaurant can seat 35 diners, including the special sushi counter room.

Haevichi Hotels & Resorts also operates American dining destination Michael’s by Haevichi, authentic Chinese restaurant Jungsim and upscale Korean restaurant Soowoon in central Seoul, offering various dining experiences.


















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